Artscape in Conversation: Evergreen

featuring Geoff Cape, Chief Executive Officer
Wednesday May 21st, 2014, 1:00 PM ET

Evergreen is a national not-for-profit that inspires action to green cities.

Evergreen’s work is driven by their belief in the power of people to enact positive change and restore the natural health of their communities. Focusing on four program areas—Greenspace, Children, Food and CityWorks—Evergreen builds partnerships with diverse groups and engages key influencers and the public to inspire local action and create sustainable cities.

At Evergreen Brick Works, a community environmental centre, Evergreen offers a range of programs that empower the public to get involved in cultivating new ideas and solutions to green their communities.

Tune in to hear from Evergreen CEO Geoff Cape about the evolution of Evergreen and their many programs, and their unique approach to placemaking.

More About Evergreen and Evergreen Brick Works
Evergreen is a national charity that makes cities more livable. By deepening the connection between people and nature, and empowering Canadians to take a hands-on approach to their urban environments, Evergreen is improving the health of our cities—now and for the future.

Evergreen's two flagship programs—Learning Grounds and Common Grounds—have helped more than half a million Canadians transform their local landscapes from barren asphalt into dynamic, thriving green spaces. Evergreen Brick Works, the organization's most innovative project to date, is both a stage and incubator for Evergreen’s programs.

Evergreen Brick Works is a community environmental centre that inspires and equips visitors to live, work and play more sustainably. Transformed from a collection of deteriorating heritage buildings into a global showcase for green design and urban sustainability, Evergreen Brick Works is both a stage and incubator for Evergreen’s programs. A dynamic public space in the heart of Toronto’s Don Valley, the site engages visitors through interactive workshops and community festivals, and offers a full suite of programs combining ecology, design, technology and the arts in a hands-on, multi-sensory educational experience.

In 2010, Evergreen Brick Works was named one of the top 10 geotourism destinations in the world by National Geographic.

Meet Geoff Cape, CEO of Evergreen
Geoff is a founder of Evergreen and has been its executive director since inception in 1991. Selected in 1999 as one of Canada’s “Top 40 Under 40” by The Globe and Mail Report on Business, Geoff has also been honoured with the Queen Elizabeth II Golden Jubilee Medal in recognition of “Canadians who have made outstanding and exemplary contributions to their communities or to Canada as a whole.” In 2005, Cape was inducted into an International Fellowship by Ashoka: Innovators for the Public. In 2007, Cape won the prestigious Schwab Foundation’s “Canadian Social Entrepreneur of the Year” Award. Cape was a board member of Parc Downsview Park, founding Chair of the Sustainability Institute, and is a past member of the Peter F. Drucker Foundation Selection Committee.

Pru Robey, Director of the Creative Placemaking Lab at Artscape
As Director of Artscape’s Creative Placemaking Lab, Pru takes the lead in research and development for new projects. She led the research, partnership development and sector engagement process to build the vision and case for Daniels Spectrum (Regent Park Arts and Cultural Centre) and leads  research and pre-project  development for Artscape’s next major facility, a centre for creative sector entrepreneurship, Artscape Launchpad. She is also taking forward research, consulting, community and sector engagement to advance the development community cultural facilities in Toronto’s inner suburbs. Pru advises communities across Canada on cultural facility development and strategies to support creative placemaking and directs a suite of programs and services at Artscape designed to build the capacity of communities to undertake creative placemaking projects. She has extensive research and consulting expertise, and substantial experience designing and facilitating community consultation exercises. She is a leading expert in Creative Placemaking practice and has authored and teaches Canada’s only university level course in creative Placemaking for the University of British Columbia.
Back to Top

Unless otherwise noted, all content on Artscape DIY is copyrighted to Toronto Artscape Inc., all rights reserved. Click here for more information and to view the disclaimer.
 | Powered by Kentico